Blog
Insights and guides on web analytics, tracking, and privacy-compliant measurement.
Tracking Fundamentals
Why Your Analytics Data Might Be Wrong (and How to Fix It)
You’ve spent weeks setting up your analytics, building dashboards, and tracking conversions. But here’s an uncomfortable truth: your…
Alexander Vermeer
Implementation Guides
Server-Side Tracking: What It Is and Why It’s Growing
If you’ve spent any time in the analytics world recently, you’ve probably heard the term “server-side tracking” come…
Alexander Vermeer
Tracking Fundamentals
How to Measure Marketing ROI Without Overcomplicating It
Ask ten marketers how they measure ROI, and you’ll get ten different answers — most of them way…
Alexander Vermeer
Privacy & Consent
GDPR and Web Tracking: A Plain-English Guide
If you run a website and collect any kind of visitor data, GDPR web tracking rules affect you.…
Alexander Vermeer
Privacy & Consent
First-Party vs Third-Party Data: What Marketers Need to Know
If you work in marketing or analytics, you have probably heard the terms “first-party data” and “third-party data”…
Alexander Vermeer
Tracking Fundamentals
What Is a Conversion Funnel and Why It Matters
If you have ever wondered why people visit your website but never buy, sign up, or take the…
Alexander Vermeer
Implementation Guides
UTM Parameters Explained: How to Track Campaign Traffic
You’ve launched a marketing campaign across email, social media, and paid ads. Traffic is coming in, but which…
Alexander Vermeer
Tracking Fundamentals
Audience Segmentation: What It Is and How to Get Started
Not all website visitors are the same. Some are first-time browsers, others are ready to buy, and many…
Alexander Vermeer
Tracking Fundamentals
Last Click Attribution: What It Is and When to Use It
When a customer finally makes a purchase, which marketing channel gets the credit? With last click attribution, the…
Alexander Vermeer
Tracking Fundamentals
Cookieless Event Tracking: What You Can (and Can’t) Measure Without Cookies
The biggest myth about cookieless event tracking is that it means “you can’t measure anything.” In reality, you…
Alexander Vermeer