Blog
Insights and guides on web analytics, tracking, and privacy-compliant measurement.
Tracking Fundamentals
First-Party vs Third-Party Cookies: Who Sets Them, Who Blocks Them
Open DevTools on almost any commercial website, go to Application → Cookies, and you will find two kinds…
Alexander Vermeer
Tracking Fundamentals
How Long Analytics Cookies Survive — and What Breaks When They Expire
You set an analytics cookie to expire in two years. Your reports behave as if it expires in…
Alexander Vermeer
Tracking Fundamentals
Cookieless Session Tracking: How Sessions Are Counted
Cookieless session tracking counts visits, not people. With no cookie to hold a long-lived identifier, your analytics tool…
Tracking Fundamentals
Attribution Models Explained: Beyond Last-Click
Most customers do not buy the first time they hear about you. They see an ad, read a…
Alexander Vermeer
Implementation Guides
What Is a Tag Manager? How It Simplifies Website Tracking
If you manage a website, you have probably been asked to “add a tracking script” or “install a…
Alexander Vermeer
Tracking Fundamentals
Bounce Rate Explained: What It Means and How to Read It
Few analytics terms get misunderstood as often as bounce rate. People treat a high number as a disaster…
Alexander Vermeer
Implementation Guides
What Is a Data Layer? A Plain-English Guide
If you have ever opened a tracking setup and seen the term data layer, you may have wondered…
Alexander Vermeer
Tracking Fundamentals
Why Your Analytics Data Might Be Wrong (and How to Fix It)
You’ve spent weeks setting up your analytics, building dashboards, and tracking conversions. But here’s an uncomfortable truth: your…
Alexander Vermeer
Implementation Guides
Server-Side Tracking: What It Is and Why It’s Growing
If you’ve spent any time in the analytics world recently, you’ve probably heard the term “server-side tracking” come…
Alexander Vermeer
Tracking Fundamentals
How to Measure Marketing ROI Without Overcomplicating It
Ask ten marketers how they measure ROI, and you’ll get ten different answers — most of them way…
Alexander Vermeer