Alexander Vermeer
Web Analytics Specialist & Founder of NewTracking
Web analytics specialist with over 8 years of experience implementing tracking solutions for businesses of all sizes. Passionate about helping companies make sense of their data without drowning in complexity. When not debugging GTM containers, you'll find me advocating for privacy-respecting analytics approaches.
8+
Years in Analytics
10
Articles Published
3
Topics Covered
100%
Privacy Focused
About NewTracking
NewTracking is your go-to resource for modern web analytics, tracking implementation, and data-driven marketing solutions. We cut through the complexity of the analytics landscape to deliver practical, actionable guidance.
Every guide we publish is based on real-world implementation experience. We focus on what works, acknowledge what doesn't, and always consider privacy implications.
What We Cover
Deep dives into the topics that matter most for modern analytics teams.
Tracking Fundamentals
Core concepts of web analytics, event tracking, user behavior analysis, and metrics interpretation.
Privacy & Consent
GDPR compliance, cookie-free tracking, consent management, and ethical data collection practices.
Implementation Guides
Step-by-step tutorials for GA4, GTM, server-side tracking, and building data pipelines.
Tools & Stack
Honest overviews of analytics platforms, tag managers, and marketing technology solutions.
Our Approach
We believe in practical, tested solutions over theoretical advice.
Whether you're setting up your first analytics tool or architecting an enterprise data pipeline, NewTracking provides the clarity you need to make informed decisions.