Modern Web
Analytics
& Tracking
Practical guides on web analytics, tracking implementation, and privacy-compliant measurement. No jargon, just clarity.
Why Your Analytics Data Might Be Wrong (and How to Fix It)
You’ve spent weeks setting up your analytics, building dashboards, and tracking conversions. But here’s an uncomfortable truth: your analytics data...
Alexander Vermeer
· 5 min read
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Implementation Guides
Server-Side Tracking: What It Is and Why It’s Growing
If you’ve spent any time in the analytics world recently, you’ve probably heard the term “server-side tracking” come…
Alexander Vermeer
Tracking Fundamentals
How to Measure Marketing ROI Without Overcomplicating It
Ask ten marketers how they measure ROI, and you’ll get ten different answers — most of them way…
Alexander Vermeer
Privacy & Consent
GDPR and Web Tracking: A Plain-English Guide
If you run a website and collect any kind of visitor data, GDPR web tracking rules affect you.…
Alexander Vermeer
Privacy & Consent
First-Party vs Third-Party Data: What Marketers Need to Know
If you work in marketing or analytics, you have probably heard the terms “first-party data” and “third-party data”…
Alexander Vermeer
Tracking Fundamentals
What Is a Conversion Funnel and Why It Matters
If you have ever wondered why people visit your website but never buy, sign up, or take the…
Alexander Vermeer
Implementation Guides
UTM Parameters Explained: How to Track Campaign Traffic
You’ve launched a marketing campaign across email, social media, and paid ads. Traffic is coming in, but which…
Alexander Vermeer
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