Modern Web
Analytics
& Tracking
Practical guides on web analytics, tracking implementation, and privacy-compliant measurement. No jargon, just clarity.
First-Party vs Third-Party Cookies: Who Sets Them, Who Blocks Them
Open DevTools on almost any commercial website, go to Application → Cookies, and you will find two kinds of entries:...
Alexander Vermeer
· 13 min read
Latest Articles
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Tracking Fundamentals
How Long Analytics Cookies Survive — and What Breaks When They Expire
You set an analytics cookie to expire in two years. Your reports behave as if it expires in…
Alexander Vermeer
Tracking Fundamentals
Cookieless Session Tracking: How Sessions Are Counted
Cookieless session tracking counts visits, not people. With no cookie to hold a long-lived identifier, your analytics tool…
Tracking Fundamentals
Attribution Models Explained: Beyond Last-Click
Most customers do not buy the first time they hear about you. They see an ad, read a…
Alexander Vermeer
Implementation Guides
What Is a Tag Manager? How It Simplifies Website Tracking
If you manage a website, you have probably been asked to “add a tracking script” or “install a…
Alexander Vermeer
Tracking Fundamentals
Bounce Rate Explained: What It Means and How to Read It
Few analytics terms get misunderstood as often as bounce rate. People treat a high number as a disaster…
Alexander Vermeer
Implementation Guides
What Is a Data Layer? A Plain-English Guide
If you have ever opened a tracking setup and seen the term data layer, you may have wondered…
Alexander Vermeer
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Tracking Fundamentals
Core concepts of web analytics, event tracking, user behavior analysis, and metrics interpretation.
Implementation Guides
Step-by-step tutorials for setting up tracking, configuring analytics tools, and building data pipelines.
Privacy & Consent
GDPR compliance, cookie consent, privacy-first analytics, and ethical data collection practices.