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Modern Web Analytics & Tracking Solutions

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Author: Alexander Vermeer

Web analytics specialist with over 8 years of experience implementing tracking solutions for businesses of all sizes. Passionate about helping companies make sense of their data without drowning in complexity. When not debugging GTM containers, you'll find me advocating for privacy-respecting analytics approaches.
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UTM Parameters Explained: How to Track Campaign Traffic

January 22, 2026
  • Tracking Fundamentals

Audience Segmentation: What It Is and How to Get Started

January 16, 2026January 22, 2026
  • Tracking Fundamentals

Last Click Attribution: What It Is and When to Use It

January 13, 2026January 22, 2026
  • Tracking Fundamentals

Cookieless Event Tracking: What You Can (and Can’t) Measure Without Cookies

December 24, 2025December 28, 2025
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