Alexander Vermeer
Web Analytics Specialist & Founder of NewTracking
Web analytics specialist with over 8 years of experience implementing tracking solutions for businesses of all sizes. Passionate about helping companies make sense of their data without drowning in complexity.
When not debugging GTM containers, you’ll find me advocating for privacy-respecting analytics approaches.
About NewTracking
NewTracking is your comprehensive resource for modern web analytics, tracking implementation, and data-driven marketing solutions. We cut through the complexity of the analytics landscape to deliver practical, actionable guidance.
What We Cover
📊 Tracking Fundamentals
Core concepts of web analytics, event tracking, user behavior analysis, and metrics interpretation.
🔒 Privacy & Consent
GDPR compliance, cookie-free tracking, consent management, and ethical data collection practices.
🛠 Implementation Guides
Step-by-step tutorials for GA4, GTM, server-side tracking, and building data pipelines.
⚡ Tools & Stack
Honest reviews and comparisons of analytics platforms, tag managers, and marketing technology.
Our Approach
We believe in practical, tested solutions over theoretical advice.
Every guide we publish is based on real-world implementation experience. We focus on what works, acknowledge what doesn’t, and always consider privacy implications.
Whether you’re setting up your first analytics tool or architecting an enterprise data pipeline, NewTracking provides the clarity you need to make informed decisions.